Privacy Policy

THIS PRIVACY NOTICE (“Privacy Policy”) shall apply to all Resellers, End-User Clients, and Public Website Visitors (“Visitors” or “You”) who use the portfolio of websites, products, and services provided by New-Ride Enterprises, Inc. (“New RIde” or “New Ride Design” or “Us” or “We” or “Our”) located at newridedesign.com and diysmartmarketing.com (including related sub-domains).

We may update this Privacy Notice from time to time in our sole discretion; the current version may be found at https://www.diysmartmarketing.com/privacy-policy/

Introduction

1. This is a notice to inform you of our policy about all information that we record about you. It sets out the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.

2. We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website immediately.

3. We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party.

4. We undertake to preserve the confidentiality of all information you provide to us, and hope that you reciprocate.

5. Our policy complies with US law accordingly implemented.

6. Citizens in the United States have legal rights regarding how their personal information is collected, used and stored by website owners.

7. Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

The basis on which we process information about you

The law requires us to determine under which of six defined bases we process different categories of your personal information and to notify you of the basis for each category.

If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.

If the basis changes then if required by law we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.

1. Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract, we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

1.1. verify your identity for security purposes

1.2. sell products to you

1.3. provide you with our services

1.4. provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

Additionally, we may aggregate this information in a general way and use it to provide class information, for example, to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

1. Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or ask us to provide you more information about our business, including our products and services, you provide your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.

Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information, for example, to monitor the performance of a page on our website.

If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find beneficial, including but not limited to our network of independent service providers (sub-contractors).

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us support@diysmartmarketing.com. However, if you do so, you may not be able to use our website or our services further.

3. Information we process for the purposes of legitimate interests

We may process the information on the basis there is a legitimate interest, either to you or to us, of doing so.

Where we process your information on this basis, we do after having considered:

whether the same objective could be achieved through other means
whether processing (or not processing) might cause you harm
whether you would expect us to process your data, and whether you would, in the round, consider it reasonable to do so
For example, we may process your data on this basis for the purposes of:

record-keeping for the proper and necessary administration of our official documents and customer records
responding to unsolicited communication from you to which we believe you would expect a response
protecting and asserting the legal rights of any party
insuring against or obtaining professional advice that is required to manage risk related to our business
protecting your interests where we believe we have a duty to do so
4. Information we process because we have a legal obligation

We are subject to the law like everyone else. Sometimes, we must process your information to comply with a statutory obligation.

For example, we may be required to give information to legal authorities if they so request or if they have the proper authorization such as a search warrant or court order.

This may include your personal information.

Specific uses of information you provide to us

5. Information provided on the understanding that it will be shared with a third party

Our website allows you to post information with a view to that information being read, copied, downloaded, or used by other people.

Examples include:

1.1. posting a message our forum or comment form

1.2. tagging an image

1.3. clicking on an icon next to another visitor’s message to convey your agreement, disagreement or thanks

In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it.

We do not specifically use this information except to allow it to be displayed or shared.

We do store it, and we reserve a right to use it in the future in any way we decide.

Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time.

Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion, we may agree to your request to delete personal information that you have posted. You can make a request by contacting us at privacy@openmedium.biz.

6. Complaints regarding content on our website

We attempt to moderate user-generated content, but we are not always able to do so as soon as that content is published.

If you complain about any of the content on our website, we shall investigate your complaint.

If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

Free speech is a fundamental right, so we must make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.

If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

7. Information relating to your method of payment

Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.

At the point of payment, you are transferred to a secure page hosted by Stripe Payment Solution, or some other reputable payment service provider. The payment form may be branded to look like a page on our website, but it is not controlled or hosted by us.

8. Information about your direct debit

When you agree to set up a direct debit arrangement, the information you give to us is passed to our own bank for processing according to our instructions. We do not keep a copy.

We are registered under the direct debit guarantee scheme. This provides for the customer’s bank to refund disputed payments without question, pending further investigation. Direct debits can only be set up for payments to beneficiaries that are approved originators of direct debits. In order to be approved, these beneficiaries are subjected to careful vetting procedures. Once approved, they are required to give indemnity guarantees through their banks.

9. Job application and employment

If you send us information in connection with a job application, we may keep it for up to 3 years in case we decide to contact you at a later date.

If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for 3 years before destroying or deleting it.

10. Sending a message to our support team

When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our customer service program. We keep personally identifiable information associated with your messages, such as your name, email address, and phone number so as to be able to track our communications with you to provide a high-quality service.

11. Complaining

When we receive a complaint, we record all the information you have given to us.

We use that information to resolve your complaint.

If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

12. Affiliate and business partner information

This is information given to us by you in your capacity as an affiliate of us or as a business partner.

It allows us to recognize visitors that you have referred to us, and to credit to you commission due for such referrals. It also includes information that allows us to transfer commission to you.

The information is not used for any other purpose.

We undertake to preserve the confidentiality of the information and of the terms of our relationship.

We expect any affiliate or partner to agree to reciprocate this policy.

Use of information we collect through automated systems when you visit our website

13. Cookies

Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalized experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.

Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website.

We use cookies in the following ways:

13.1. to track how you use our website

13.2. to record whether you have seen specific messages we display on our website

13.3. to keep you signed in our site

13.4. to record your answers to surveys and questionnaires on our site while you complete them 1.5. to record the conversation thread during a live chat with our support team

We provide more information about the cookies we use in our cookie policy.

14. Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.

15. Our use of re-marketing

Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve to you an advert for our products or services when you visit some other website.

We may use a third party to provide us with re-marketing services from time to time. If so, then if you have consented to our use of cookies, you may see advertisements for our products and services on other websites.

Disclosure and sharing of your information

16. Information we obtain from third parties

Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use.

No such information is personally identifiable to you.

17. Third party advertising on our website

Third parties may advertise on our website. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects information about you when their advertisement is displayed on our website.

They may also use other technology such as cookies or JavaScript to personalize the content of, and to measure the performance of their adverts.

We do not have control over these technologies or the data that these parties obtain. Accordingly, this privacy notice does not cover the information practices of these third parties.

18. Credit reference

To assist in combating fraud, we share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to us without having first provided an acceptable reason to us and given us the opportunity to refund their money.

19. Data may be processed outside the European Union

Our websites are hosted in the United States of America.

We use outsourced services in countries outside the European Union from time to time in other aspects of our business.

Accordingly, data obtained within the United States of America or any other country could be processed outside the European Union.

For example, some of the software our website uses may have been developed in the United States of America or in France.

Access to your own information

20. Access to your personal information

20.1. At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our website.

20.2. To obtain a copy of any information that is not provided on our website you may send us a request at privacy@openmedium.biz

20.3. After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.

21. Removal of your information

If you wish us to remove personally identifiable information from our website, you may contact us at privacy@openmedium.biz.

This may limit the service we can provide to you.

22. Verification of your information

When we receive any request to access, edit or delete personally identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

Other matters

23. Use of site by children

23.1. We do not sell products or provide services for purchase by children, nor do we market to children.

23.2. If you are under 18, you may use our website only with consent from a parent or guardian.

24. Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

25. How you can complain

25.1. If you are not happy with our privacy notice or privacy policy or if have any complaint then you should tell us by email. Our address is privacy@openmedium.biz

25.2. If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.

25.3. If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint. Please visit https://www.eugdpr.org/ to review information regarding the complaint process.

26. Retention period for personal data

Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

26.1. to provide you with the services you have requested;

26.2. to comply with other law, including for the period demanded by our tax authorities;

26.3. to support a claim or defense in court.

27. Compliance with the law

Our privacy notice has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you.

However, ultimately it is your choice as to whether you wish to use our website, products, and services.

28. Review of this privacy policy

We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any questions regarding our privacy notice, please contact us.

Digital PR

When more people know about the good work you’re doing, the more they tell even more people.  That equals more customers!  If you’re working your tail off  – let the world know about it.  It pays off in spades over time – just wait and see.

Public Relations = “Good deeds well known.”  If you don’t let audiences (digitally or in person) know about you and your good works – how will they find out?  Let it ring!  We’ll help with Press Releases, connecting to your local community events and publications, and more…  all so you can shine and grow your business, one customer at a time.

Digital Assets

Our experts will do a full review of your business as it is now online. Then we’ll help you develop a vision with a long term plan to take control of your business online, and optimize in the right places to allow for the growth and goals you have set.

Consisting of several meetings with you and/or staff, we’ll learn your goals for growth, set expectations, and get a feel for how you run your business and how things are organized. Then through online research, we’ll see what and where things are lacking to fully understand your “online footprint” to determine what needs the most attention first.  The plan we develop for you will be easy to implement, and will help you avoid costly mistakes should you try to DIY without the guidance of experts.

YouTube

First of all, Google owns YouTube.  Secondly, much of the internet visitors looking for things is viewing videos on YouTube more than on websites.  This means you can add more video content, SEO the heck out of it, and further strengthen your online footprint to rank higher and attract more new business.  Show off yourself, your staff, your services/products and allow viewers see why you're special.

We’ll help guide you in how to add videos, improve your YouTube Channel setup and graphics, verify your channel is linked properly to your website, and even help with default settings so your SEO is naturally setup for each new video you add.

Branding

Imagine everywhere having consistency everywhere people see you and your business.  This builds familiarity and comfort for customers to choose you instead of your hodge-podged competition.  Proper branding!  Take over the local competition and enjoy easily recognized business (yours).

Recently, we saw a brick & mortar business in a high traffic shopping area.  Their sign out front said something...  but even 10 feet from the sign we couldn’t read what the company name was for or about.  Let’s not be tricky and cute (or trite).  People, the masses, need to know exactly what you do, and who you are in BIG LETTERS FROM FAR AWAY without thinking about it.

Everyone in the U.S.A. is attention deficit disorder at this point.  Make your point.  Make it quickly.  Make it clear who you are and what you do in less than one second. We’ll help.  With the planning, the conceptual, the ongoing updates to all your other marketing efforts.  Bottom line:  Don’t spend your hard-earned dollars on something tricky or cute that the public isn't going to take the time to figure out.  This, is Smart Branding.

Email Campaigns

You’ve all heard of Constant Contact and Mailchimp…  but how can they really help?  This is another important part of the puzzle, but only after all the vital basics are in place and you have time/staff to help implement a regular schedule of email posts to your list.  Want a GREAT example?  Sign up for Seth’s Blog here >> He provides excellent little tidbits of business building information in bite-sized easy to read emails.  Imagine if you did this with helpful tips that are valuable to people and that relate to your business/services/products?

When your business is ready for regular email blasts out to valued customers and prospects – we’re here to help you build your profile, design scheduled emails, and best practices to make sure you continue with proper etiquette in this vastly unknown area of marketing.

Blogs

More content = more traffic, better SEO, more visitor interaction, and…. Well – you get the idea.  This is typically later in the game, but when all your vital areas of business are in place, we'll get you focused on building out more Blogs and Pages to expand your engagement with customers, search engine content, and tips and tricks for your existing customers to continue getting great value from your site.

Regardless of whether you have a blog on your website already or not – we’ll help you build or spruce up content so you’re offering valuable content to website visitors, improving search engine visibility, and keeping your audience interested.

Writing your own blogs?  It's more than just sharing random thoughts.  We’ll guide you and your team so you can keep building and expanding your online footprint in the right way to serve existing customers, and attract new ones.

Online Reviews

Getting online reviews can be one of the most critical aspects of your business, and how you outshine your competitors. There are multiple sites where customers can rate their experience, and Google takes all these into account when ranking your website over others.

Working with your team, we’ll help you develop an easy-to-follow process your customers can use to give you online reviews.  This includes helping you setup and/or improve your online review accounts (such as Yelp, Facebook, or industry-specific rating websites), and providing signage and even a webpage you can add to your website for people to easily give reviews. We’ll help make the process as easy as possible for your staff and customers to facilitate – which will result in you looking great all over the internet.

Website Management

Your job is to be an expert in your trade… not be an experienced Webmaster.  When your website has the vital basics in place, your site will improve engagement, customer experience, inbound phone calls, and ultimately capture new business.

After reviewing your website, we’ll provide an outline and list of changes/additions that need to be completed to make sure your website is set for success.  Plus, if you’ve been using Google Analytics, we’ll be able to make additional suggestions for improvement based on how visitors have been using your site, including but not limited to:

  • Proper Call-To-Action throughout website
  • Updated navigation
  • Improved content layout
  • Mobile-responsiveness test

And much much more

Customer Experience

Make your customers LOVE you.  Cause them TO LOVE being engaged with your business, products, or services.  Incorporating a few things in your business could make a huge difference in increasing word-of-mouth marketing, loyal followers, and community knowledge of your good works.

We’ll work with you and your team to incorporate what is needed to create the most positive experience possible for your customers so they keep coming back and sharing the good word about you and your business. 

Customer Service

Might sound cliché, but good customer service is the key to long lasting and satisfied customers.  Simple improvements can make a huge difference.

We’ll work with you and your staff to improve first impressions and much more… to help develop long-lasting relationships with customers.  We’ll ghost call your office and provide feedback and suggestions for improvement.  We’ll help develop scripts, and processes to make sure all customer contact is done quickly, professionally, and compassionately.

Social Media

Sorta like having a website or your name in the yellow pages – it’s just something you have to be doing these days for your business.  Don’t believe the hype, social media isn’t going to suddenly generate a line out your door with customers, but there ARE some fundamentals that need to be in place to help your business, and online exposure.  For example, did you know that Google sees how many Facebook Reviews you have?  Social Media plays a part, we’ll help you get things in place.

We’ll help you setup your Business Profile on Facebook (and other necessary Social Media sites), or improve the accounts you already have properly.

  • Proper business data added/updated
  • Update profile with new photos that will serve you well
  • Setup “Reviews” tab, and provide direct link for reviews
  • Tips and tricks to keep it current and updated, even when you don't have the time

 

Business Cards & Brochures

Simple and easy to print brochures, business cards, signage, and other print items – all make a difference so people get your information, the more likely a call-back or referral.

We’ll help guide you so you can take your logo/branding and business information and create what you need so customers have what they need:

  • Brochures
  • Business Cards
  • Handouts
  • Signage
  • Letterhead
  • Front-desk displays or other applicable signage

Or, our team can create what you need!

Digital Business Management

Keeping your business organized isn’t as easy as it used to be, especially in the digital age.  How much time have you wasted looking for files on your computer?  How many times have you had to sort through personal files mixed in with business files?  Back in the paper-days, it was easy to manage and organize.

We’ll work with you and your team to design the right file structures on your computers or shared server to ensure true organization of your files and data. Need to send your logo files to a print shop, or dig up a Word document from a year ago?  It should only take you seconds to complete once you have organized your files properly.  We'll help you accomplish this, and we won't use techy jargon in the process - we make this make sense!

Google My Business (GMB)

Having a properly setup Google My Business Account can make a HUGE difference in your exposure to the public.  Make your business “stick out” on Google, Google Maps, and control and display business information on Google Search Results. integrate with your business YouTube Account (Google owns YouTube), and much more.  That can mean more new customers, and a better experience for the customers you already have.

If you don’t already have a Google My Business Account setup, we’ll work with you and your team to get it setup properly.  If you already have one, we’ll make sure everything is setup properly, and help build your account out in all the areas necessary to maximize your business exposure online, including but limited to:

  • Google My Business setup, or business claim
  • Website verification
  • Google Maps verification
  • Google Analytics and Webmaster tools setup, site verification
  • YouTube Channel setup
  • Direct Google Review link
Search Visibility

Search Visibility is vital for your business to be easier for customers to find, and appropriately communicate your value.  Plus, regardless of all the "new trends" you hear coming out lately – the fundamental search visibility practices are just as important now as 10 years ago - yet often overlooked by most small businesses.

We’ll review your website to identify areas of improvement, then we’ll put together a comprehensive guide you can provide your webmaster so they can easily follow the steps needed to improve your Search Visibility to improve your online footprint. Whether you update your website or someone else does – the steps we provide will be easy to implement and teach you how to continue improving your fundamental search visibility on a long-term basis. In addition, we’ll educate you on the additional ways you can boost your Search Visibility so all search engines interconnect all your online accounts (website, facebook, linkedin, etc.).