Maximize your marketing spend with DIY Smart Marketing

We assist you in driving administration services for all marketing, digital media, and more.

What is DIY Smart Marketing?

Our structured digital marketing program will help guide you every step of the way.

With DIY Smart Marketing, we understand the big picture, and the customized Monthly Roadmap plan we develop for you will make sure everything is accomplished in the right order – so you’re not wasting time and money on campaigns and setup of things that your business just simply isn’t ready for yet.

Why DIY?

For a small monthly fee we can help you plan and co-manage a marketing program to support your small business.

On-Demand Support

Gain access to expert guidance, on-demand.

Save Money

We help you eliminate waste and optimize your dollars.

You're In-Control

Choose from self-managed or co-managed programs.

Trusted

We are a top-rated team of advisors who love what we do.

BRASS TACKS:  Horse, then cart.  Seriously… Horse, THEN cart.  The industry challenge is that if you’re trying to build your business yourself, and on a budget, and you’re not well-experienced with digital marketing – you’re likely to not know what to do, how to prioritize, how much to spend, and what order to do all the things that need to be done to establish a foundation for growth.

With our experience, we fight for businesses to truly own their online profiles and business in an organized way, and protect their budgets from wasted spending.  There IS an order to all this, and we created DIY Smart Marketing because it seems nobody is guiding small businesses on the holistic, smart, affordable process to grow – and grow right.  The DIY Smart Marketing Roadmap and subscription fulfills this need.  This is why DIY Smart Marketing was created. 

We're on a quest to help you succeed.

Extremely knowledgeable

"The team at DIY Smart Marketing is extremely knowledgeable and great at helping me understand what’s important, when to achieve tasks, and what to ignore when other "sales people" try to throw me off course.  They really know what's REAL, and what's not."

Feel like they are a partner

"After the experience of getting my Roadmap, I can tell DIY Smart Marketing is more of a partner who genuinely cares and wants our business to succeed and grow. So different than all the others..."

Honest and Ethical

"DIY Smart Marketing has been honest and ethical from the beginning, even when it doesn't benefit their business...  they always and only look out for MY success - which are traits that should not be taken for granted."

Request a free 30-minute consultation.

Make sure this is the right fit for your business. Schedule a 30-minute call with one of our experts so we can make sure DIY Smart Marketing is the right fit for you. If what you need is not a match, we’ll help get you pointed in the right direction. If this IS the right fit, we’ll help get you started and answer any of your questions.

Questions? Schedule an appointment today.

Click here to schedule an appointment >
Digital PR

When more people know about the good work you’re doing, the more they tell even more people.  That equals more customers!  If you’re working your tail off  – let the world know about it.  It pays off in spades over time – just wait and see.

Public Relations = “Good deeds well known.”  If you don’t let audiences (digitally or in person) know about you and your good works – how will they find out?  Let it ring!  We’ll help with Press Releases, connecting to your local community events and publications, and more…  all so you can shine and grow your business, one customer at a time.

Digital Assets

Our experts will do a full review of your business as it is now online. Then we’ll help you develop a vision with a long term plan to take control of your business online, and optimize in the right places to allow for the growth and goals you have set.

Consisting of several meetings with you and/or staff, we’ll learn your goals for growth, set expectations, and get a feel for how you run your business and how things are organized. Then through online research, we’ll see what and where things are lacking to fully understand your “online footprint” to determine what needs the most attention first.  The plan we develop for you will be easy to implement, and will help you avoid costly mistakes should you try to DIY without the guidance of experts.

YouTube

First of all, Google owns YouTube.  Secondly, much of the internet visitors looking for things is viewing videos on YouTube more than on websites.  This means you can add more video content, SEO the heck out of it, and further strengthen your online footprint to rank higher and attract more new business.  Show off yourself, your staff, your services/products and allow viewers see why you're special.

We’ll help guide you in how to add videos, improve your YouTube Channel setup and graphics, verify your channel is linked properly to your website, and even help with default settings so your SEO is naturally setup for each new video you add.

Branding

Imagine everywhere having consistency everywhere people see you and your business.  This builds familiarity and comfort for customers to choose you instead of your hodge-podged competition.  Proper branding!  Take over the local competition and enjoy easily recognized business (yours).

Recently, we saw a brick & mortar business in a high traffic shopping area.  Their sign out front said something...  but even 10 feet from the sign we couldn’t read what the company name was for or about.  Let’s not be tricky and cute (or trite).  People, the masses, need to know exactly what you do, and who you are in BIG LETTERS FROM FAR AWAY without thinking about it.

Everyone in the U.S.A. is attention deficit disorder at this point.  Make your point.  Make it quickly.  Make it clear who you are and what you do in less than one second. We’ll help.  With the planning, the conceptual, the ongoing updates to all your other marketing efforts.  Bottom line:  Don’t spend your hard-earned dollars on something tricky or cute that the public isn't going to take the time to figure out.  This, is Smart Branding.

Email Campaigns

You’ve all heard of Constant Contact and Mailchimp…  but how can they really help?  This is another important part of the puzzle, but only after all the vital basics are in place and you have time/staff to help implement a regular schedule of email posts to your list.  Want a GREAT example?  Sign up for Seth’s Blog here >> He provides excellent little tidbits of business building information in bite-sized easy to read emails.  Imagine if you did this with helpful tips that are valuable to people and that relate to your business/services/products?

When your business is ready for regular email blasts out to valued customers and prospects – we’re here to help you build your profile, design scheduled emails, and best practices to make sure you continue with proper etiquette in this vastly unknown area of marketing.

Blogs

More content = more traffic, better SEO, more visitor interaction, and…. Well – you get the idea.  This is typically later in the game, but when all your vital areas of business are in place, we'll get you focused on building out more Blogs and Pages to expand your engagement with customers, search engine content, and tips and tricks for your existing customers to continue getting great value from your site.

Regardless of whether you have a blog on your website already or not – we’ll help you build or spruce up content so you’re offering valuable content to website visitors, improving search engine visibility, and keeping your audience interested.

Writing your own blogs?  It's more than just sharing random thoughts.  We’ll guide you and your team so you can keep building and expanding your online footprint in the right way to serve existing customers, and attract new ones.

Online Reviews

Getting online reviews can be one of the most critical aspects of your business, and how you outshine your competitors. There are multiple sites where customers can rate their experience, and Google takes all these into account when ranking your website over others.

Working with your team, we’ll help you develop an easy-to-follow process your customers can use to give you online reviews.  This includes helping you setup and/or improve your online review accounts (such as Yelp, Facebook, or industry-specific rating websites), and providing signage and even a webpage you can add to your website for people to easily give reviews. We’ll help make the process as easy as possible for your staff and customers to facilitate – which will result in you looking great all over the internet.

Website Management

Your job is to be an expert in your trade… not be an experienced Webmaster.  When your website has the vital basics in place, your site will improve engagement, customer experience, inbound phone calls, and ultimately capture new business.

After reviewing your website, we’ll provide an outline and list of changes/additions that need to be completed to make sure your website is set for success.  Plus, if you’ve been using Google Analytics, we’ll be able to make additional suggestions for improvement based on how visitors have been using your site, including but not limited to:

  • Proper Call-To-Action throughout website
  • Updated navigation
  • Improved content layout
  • Mobile-responsiveness test

And much much more

Customer Experience

Make your customers LOVE you.  Cause them TO LOVE being engaged with your business, products, or services.  Incorporating a few things in your business could make a huge difference in increasing word-of-mouth marketing, loyal followers, and community knowledge of your good works.

We’ll work with you and your team to incorporate what is needed to create the most positive experience possible for your customers so they keep coming back and sharing the good word about you and your business. 

Customer Service

Might sound cliché, but good customer service is the key to long lasting and satisfied customers.  Simple improvements can make a huge difference.

We’ll work with you and your staff to improve first impressions and much more… to help develop long-lasting relationships with customers.  We’ll ghost call your office and provide feedback and suggestions for improvement.  We’ll help develop scripts, and processes to make sure all customer contact is done quickly, professionally, and compassionately.

Social Media

Sorta like having a website or your name in the yellow pages – it’s just something you have to be doing these days for your business.  Don’t believe the hype, social media isn’t going to suddenly generate a line out your door with customers, but there ARE some fundamentals that need to be in place to help your business, and online exposure.  For example, did you know that Google sees how many Facebook Reviews you have?  Social Media plays a part, we’ll help you get things in place.

We’ll help you setup your Business Profile on Facebook (and other necessary Social Media sites), or improve the accounts you already have properly.

  • Proper business data added/updated
  • Update profile with new photos that will serve you well
  • Setup “Reviews” tab, and provide direct link for reviews
  • Tips and tricks to keep it current and updated, even when you don't have the time

 

Business Cards & Brochures

Simple and easy to print brochures, business cards, signage, and other print items – all make a difference so people get your information, the more likely a call-back or referral.

We’ll help guide you so you can take your logo/branding and business information and create what you need so customers have what they need:

  • Brochures
  • Business Cards
  • Handouts
  • Signage
  • Letterhead
  • Front-desk displays or other applicable signage

Or, our team can create what you need!

Digital Business Management

Keeping your business organized isn’t as easy as it used to be, especially in the digital age.  How much time have you wasted looking for files on your computer?  How many times have you had to sort through personal files mixed in with business files?  Back in the paper-days, it was easy to manage and organize.

We’ll work with you and your team to design the right file structures on your computers or shared server to ensure true organization of your files and data. Need to send your logo files to a print shop, or dig up a Word document from a year ago?  It should only take you seconds to complete once you have organized your files properly.  We'll help you accomplish this, and we won't use techy jargon in the process - we make this make sense!

Google My Business (GMB)

Having a properly setup Google My Business Account can make a HUGE difference in your exposure to the public.  Make your business “stick out” on Google, Google Maps, and control and display business information on Google Search Results. integrate with your business YouTube Account (Google owns YouTube), and much more.  That can mean more new customers, and a better experience for the customers you already have.

If you don’t already have a Google My Business Account setup, we’ll work with you and your team to get it setup properly.  If you already have one, we’ll make sure everything is setup properly, and help build your account out in all the areas necessary to maximize your business exposure online, including but limited to:

  • Google My Business setup, or business claim
  • Website verification
  • Google Maps verification
  • Google Analytics and Webmaster tools setup, site verification
  • YouTube Channel setup
  • Direct Google Review link
Search Visibility

Search Visibility is vital for your business to be easier for customers to find, and appropriately communicate your value.  Plus, regardless of all the "new trends" you hear coming out lately – the fundamental search visibility practices are just as important now as 10 years ago - yet often overlooked by most small businesses.

We’ll review your website to identify areas of improvement, then we’ll put together a comprehensive guide you can provide your webmaster so they can easily follow the steps needed to improve your Search Visibility to improve your online footprint. Whether you update your website or someone else does – the steps we provide will be easy to implement and teach you how to continue improving your fundamental search visibility on a long-term basis. In addition, we’ll educate you on the additional ways you can boost your Search Visibility so all search engines interconnect all your online accounts (website, facebook, linkedin, etc.).