About Us

DIY Smart Marketing is backed by established and dedicated digital marketing consultants with more than 25 years of experience.

Our Team

Jon Rottier

As the founder of DIY Smart Marketing Jon is the brains and drive behind this operation. His experience started in 1999 as the sixth guy in a startup software firm as Marketing Director, and helped grow the firm until being acquired by ORACLE. He has since continued to help small businesses grow and market themselves at his firm New-Ride Design. As the Funder of DIY Smart Marketing, Jon is the fun behind this operation. He thinks he’s funny, but really he just a 40-something-year-old guy trying to help people be more successful. Ok, ok. Maybe he’s a little funny

Olivier “Fox” Renard

Project taskmaster, website guru, graphics and video monster… Olivier is our go-to guy to make sure our customer’s monthly projects are expertly completed properly. He’s also our bi-lingual employee – so if you speak French, you’ll be at home talking with him about your needs… English works too

J. Eric Hill

Eric is the CEO & Founder of OpenMedium, Inc. and provides expert marketing technology and website guidance to our DIY Smart Marketing clients. He is passionate about building beautiful digital experiences that drive success. When he is not at work he enjoys being in the mountains with his family and friends.

What is DIY Smart Marketing?

DIY Smart Marketing was developed by New-Ride Design Founder, Jon Rottier. After providing marketing and business development services to hundreds of small business over the course of the last 20 years, it was found that MOST small businesses were always missing many of the core marketing and business features needed to get them to “the next level.”

Why did we create DIY Smart Marketing?

The project was developed in a way to help more small businesses succeed in building their business and marketing foundation AFFORDABLY. Sure, we love big budget clients who can invest thousands of dollars every month – but that’s just not realistic for most small businesses. Imagine bottling up decades of experience and implementations and consulting, and getting that guidance delivered at a reasonable price to build your business. Feel free to think of us as your own marketing Guru or your personal marketing consultant-teacher. In other words, Tony Stark and Mother Teresa’s baby with a lot of marketing experience.

DIY Smart Marketing helps the small business owner grow, and do things right.  After decades of evolution with online marketing, Google business setup, and business strategies - we can affordably help you get ducks in a row and prepare your business for true long-term growth.

Call Us at 720-583-2195

Ready To Get Started?


More content = more traffic, better SEO, more visitor interaction, and…. Well – you get the idea.  This is typically later in the game, but when all your vital areas of business are in place, we can focus on building out more Blogs and Pages to expand your SEO links, SEO content, and tips and tricks for your existing customers to continue getting great value from your site.

Regardless of whether you have a blog on your website already or not – we’ll build or spruce up content so you’re offering valuable content to website visitors, improving SEO, and keeping your audience interested.

Writing your own blogs?  It's more than just sharing random thoughts.  We’ll guide you and your team so you can keep building and expanding your online footprint in the right way to serve existing customers, and attract new ones.


Imagine everywhere you go, people know you, know your name, know your business name, search online and can’t get away from you.  Proper branding!  Take over the local competition and enjoy easily recognized business (yours).

Recently, we saw a brick & mortar business in a high traffic shopping area.  Their sign out front said “VIP” and it stood for something…  but even 10 feet from the sign we couldn’t read what the company name was for or about.  Let’s not be tricky and cute (or trite).  People, the masses, need to know exactly what you do, and who you are in BIG LETTERS FROM FAR AWAY without thinking about it.

Everyone in the U.S.A. is attention deficit disorder at this point.  Make your point.  Make it quickly.  Make it clear who you are and what you do in less than one second. We’ll help.  With the planning, the conceptual, the ongoing updates to all your other marketing efforts.  Bottom line:  Don’t spend your hard-earned dollars on something tricky or cute that the public isn't going to take the time to figure out.  This, is Smart Branding.

Business Cards & Brochures

Simple, easy to print or order, brochures, signage, letterhead (Word format), and more – all with your logo and address and contact information. Hand it out, show it off, the more people get your information, the more likely a call-back or referral.

We’ll take your current logo and business information and create the following where applicable:

  • Letterhead Brochures
  • Business Cards
  • Signage
  • Front-desk displays or other applicable signage
Customer Experience

Make your customers to LOVE you.  Cause them TO LOVE being engaged with your business, products, or services.  Incorporating a few things in your business could make a huge difference in increasing word-of-mouth marketing, loyal followers, and community knowledge of your good works.

We’ll work with you and your team to incorporate what is needed to create the most positive experience possible for your customers so they keep coming back and sharing the good word about you and your business. 

Customer Service

Might sound cliché, but good customer service is the key to long lasting and satisfied customers.  Simple improvements can make a huge difference.

We’ll work with you and your staff to improve first impressions and much more… to help develop long-lasting relationships with customers.  We’ll ghost call your office and provide feedback and suggestions for improvement.  We’ll help develop scripts, and processes to make sure all customer contact is done quickly, professionally, and compassionately.

Digital Assets

Our experts will do a full review of your business as it is now online. Then we’ll help you develop a vision with a long term plan to take control of your business online, and optimize in the right places to allow for the growth and goals you have set.

Consisting of several meetings with you and/or staff, we’ll learn your goals for growth, set expectations, and get a feel for how you run your business and how things are organized. Then through online research, we’ll see what and where things are lacking to fully understand your “online footprint” to determine what needs the most attention first.  The plan we develop for you will be easy to implement, and will help you avoid costly mistakes should you try to DIY without the guidance of experts.

Digital PR

When more people know about the good work you’re doing, the more they tell even more people.  That equals more customers!  If you’re working your tail off  – let the world know about it.  It pays off in spades over time – just wait and see.

Public Relations = “Good deeds well known.”  If you don’t let audiences (digitally or in person) know about you and your good works – how will they find out?  Let it ring!  We’ll help with Press Releases, connecting to your local community events and publications, and more…  all so you can shine and grow your business, one customer at a time.


You’ve all heard of Constant Contact and Mailchimp…  but how can they really help?  This is another important part of the puzzle, but only after all the vital basics are in place and you have time/staff to help implement a regular schedule of email posts to your list.  Want a GREAT example?  Sign up for Seth’s Blog here >> He provides excellent little tidbits of business building information in bite-sized easy to read emails.  Imagine if you did this with helpful tips that are valuable to people and that relate to your business/services/products?

When your business is ready for regular email blasts out to valued customers and prospects – we’re here to help you build your profile, design scheduled emails, and best practices to make sure you continue with proper etiquette in this vastly unknown area of marketing.

Google My Business (GMB)

Did you know that most business owners don’t realize the difference between a regular google account and a Google My Business Account?  Having a properly setup Google My Business Account can make a HUGE difference in your exposure to the public.  Make your business “stick out” on Google Maps, control and display business information on Google Search Results, command your YouTube Account (Google owns YouTube), and much more.  That can mean more new customers, and a better experience for the customers you already have.

If you don’t already have a Google My Business Account setup, we’ll work with you and your team to get it setup properly.  If you already have one, we’ll make sure everything is setup properly, and help build your account out in all the areas necessary to maximize your business exposure online, including but limited to:

  • Google My Business setup, or business claim
  • Website verification to business account
  • Google Maps verification
  • Google Analytics and Webmaster tools setup, site verification
  • YouTube Channel setup
  • Direct Google Review link
Digital Business Management

Keeping your business organized isn’t as easy as it used to be, especially in the digital age.  How much time have you wasted looking for files on your computer?  How many times have you had to sort through personal files mixed in with business files?  Back in the paper-days, it was easy to manage and organize.  Save time and truly own your business data.

We’ll work with you and your team to design the right file structures on your computers or shared server to ensure true organization of your files and data. Need to send your logo files to a print shop, or dig up a Word document from a year ago?  It should only take you seconds to complete once you have organized your files properly.  We'll help you accomplish this, and we won't use techy jargon in the process - we make this make sense!


Getting online reviews can be one of the most critical aspects of your business, and how you outshine your competitors. There are multiple sites where customers can rate their experience, and Google takes all these into account when ranking your website over others.

Working with your team, we’ll help you develop an easy-to-follow process your customers can use to give you online reviews.  This includes helping you setup and/or improve your online review accounts (such as Yelp, Facebook, or industry-specific rating websites), and providing signage and even a webpage you can add to your website for people to easily give reviews. We’ll help make the process as easy as possible for your staff and customers to facilitate – which will result in you looking great all over the internet.

Social Media

Sorta like having a website or your name in the yellow pages – it’s just something you have to be doing for your business.  Don’t believe the hype, social media isn’t going to suddenly generate a line out your door with customers, but there ARE some fundamentals that need to be in place to help your business, and online exposure.  For example, did you know that Google sees how many Facebook Reviews you have?  Social Media plays a part, we’ll help you get things in place.

We’ll help you setup your Business Profile on Facebook (and other necessary Social Media sites), or improve the accounts you already have properly.

  • Proper business data added/updated
  • Update profile with new photos, including clinic and staff photos
  • Setup “Reviews” tab, and provide direct link for reviews

Provide suggested update/post plan for you/staff to follow to stay up-to-date

Website "SEO"

Search Engine Optimization is still vital to rank on search engines, and no matter what new trends you hear coming out lately – fundamental SEO is important yet often overlooked by most small businesses. Get your SEO in place, and you’re likely to get more traffic, and better engagement by potential New Patients on your website.

We’ll review your website to identify all the fundamental SEO areas that need improvement, then we’ll put together a comprehensive guide you can provide your webmaster so they can easily follow the steps needed to improve your SEO to improve your online footprint. Whether you update your website or someone else does – the steps we provide will be easy to implement and teach you how to continue improving your fundamental SEO on a long-term basis. In addition, we’ll educate you on the additional ways you can boost your SEO so all search engines interconnect all your online accounts (website, facebook, linkedin, google+, etc).

Website Management

Your job is to be an expert in your trade… not be an experienced Webmaster.  Making sure your website has the vital basics in place, your site will improve engagement, customer experience, inbound phone calls, and ultimately capture new business.

After reviewing your website, we’ll provide an outline and list of changes/additions that need to be completed to make sure your website is set for success.  Plus, if you’ve been using Google Analytics, we’ll be able to make additional suggestions for improvement based on how visitors have been using your site, including but not limited to:

  • Proper Call-To-Action throughout website
  • Updated navigation
  • Improved content layout
  • Mobile-responsiveness test

And much much more


First of all, Google owns YouTube.  Secondly, more and more of the internet audience is viewing videos more than a website’s text content.  This means you can add more video content, SEO the heck out of it, and further strengthen your online footprint to rank higher and attract more new business.  Show off yourself, your staff, your services/products and allow viewers see why you're special.

We’ll help guide you in how to add videos, improve your YouTube Channel setup and graphics, verify your channel is linked properly to your website, and even help with default settings so your SEO is naturally setup for each new video you add.