About Us

DIY Smart Marketing is backed by established and dedicated digital marketing consultants with more than 40 years of collective experience.

Our goal is to share this experience in a way that affordably allows you to grow your business to the next level, and up and up!

Our Team

Jon Rottier

As the founder of DIY Smart Marketing Jon is the brains and drive behind this operation. His quite notable “digital marketing” experience started in 1999 as the sixth guy in a startup software firm as Marketing Director, and helped grow the firm until being acquired by ORACLE in the mid-2000’s. He has since continued to help small businesses grow and market themselves at his firm New-Ride Design (DIY Smart Marketing is a dba of New-Ride Design). As the Funder of DIY Smart Marketing, Jon is the fun behind this operation. He thinks he’s funny, but really he just a 40-something-year-old guy trying to help small businesses (and large) be more successful. Ok ok. Maybe he’s a little funny on occasion…  As serious as your business is, no reason success can’t be established with some smiles along the way!

Olivier “Fox” Renard

Project taskmaster, website guru, Google My Business master, graphics and video monster… Olivier is our specialist in those taskmaster/guru/master/monster areas to make sure our customers’ projects are implemented effectively, and with style. Highlighting the creative bits – if you need a logo, or animated/video version of your logo – contact us for that fun, Fox makes your logo shine.  Fox has worked with parent-company New-Ride Design for years, and has been a driving force in the success of DIY Smart Marketing.

He’s also our bi-lingual employee – so if you speak French, you’ll be at home talking with him about… anything!  English works too!

J. Eric Hill

Eric is the CEO & Founder of OpenMedium, Inc. and provides expert marketing technology and website guidance to our DIY Smart Marketing clients. He is passionate about building beautiful digital experiences that drive success. He spent years developing technology that supports business websites in a way that no other hosting stack can match.  Like the rest of our team, Eric shares the creative bug that just can’t be shaken…  lately using his talents to create NFT artwork and markets.  When not immersed in technology he enjoys being in the mountains with his family and friends and motorcycles.

What is DIY Smart Marketing?

DIY Smart Marketing was developed by (and is a dba of) New-Ride Design – a marketing company incorporated in 2001. While providing marketing and business development services to hundreds of small business over the course of the last 20 years, it was found that MOST small businesses with small budgets were missing many of the core marketing and business features needed to get them to “the next level” – that they could do themselves if guided appropriately.

The mission of DIY Smart Marketing is to provide:

  • A platform to build the core foundation of your business for growth
  • Affordable guidance to allow business-owners the ability to spend time/money wisely while implementing what they need to get to the next step (money and time are the same… you can spend or waste both equally – we’re here to reduce the waste)
  • A team to implement needs if you can’t DIY, and experienced consultants to make sure you’re accomplishing the right things, at the right time
  • Help and guidance to grow your business to the next level, so you don’t need to DIY anymore and can afford a virtual team to handle everything possible so you can focus on running your business effectively.

Why did we create DIY Smart Marketing?

The project was developed in a way to help more small businesses succeed in building their business and marketing foundation AFFORDABLY. Sure, we love big budget clients who can invest thousands of dollars every month – but that’s just not realistic for most small businesses. Imagine bottling up decades of experience and implementations and consulting, and getting that guidance delivered at a reasonable price to build your business. Feel free to think of us as your own marketing Guru or your personal marketing consultant-teacher. In other words, Tony Stark and Mother Teresa’s baby with a lot of marketing experience.

Get Started Today!

Questions?  Call Us at 720-583-2195

Or use the chatbot on this website to send us your information and we'll get in touch with you as soon as possible!

Blogs

More content = more traffic, better SEO, more visitor interaction, and…. Well – you get the idea.  This is typically later in the game, but when all your vital areas of business are in place, we'll get you focused on building out more Blogs and Pages to expand your engagement with customers, search engine content, and tips and tricks for your existing customers to continue getting great value from your site.

Regardless of whether you have a blog on your website already or not – we’ll help you build or spruce up content so you’re offering valuable content to website visitors, improving search engine visibility, and keeping your audience interested.

Writing your own blogs?  It's more than just sharing random thoughts.  We’ll guide you and your team so you can keep building and expanding your online footprint in the right way to serve existing customers, and attract new ones.

Branding

Imagine everywhere having consistency everywhere people see you and your business.  This builds familiarity and comfort for customers to choose you instead of your hodge-podged competition.  Proper branding!  Take over the local competition and enjoy easily recognized business (yours).

Recently, we saw a brick & mortar business in a high traffic shopping area.  Their sign out front said something...  but even 10 feet from the sign we couldn’t read what the company name was for or about.  Let’s not be tricky and cute (or trite).  People, the masses, need to know exactly what you do, and who you are in BIG LETTERS FROM FAR AWAY without thinking about it.

Everyone in the U.S.A. is attention deficit disorder at this point.  Make your point.  Make it quickly.  Make it clear who you are and what you do in less than one second. We’ll help.  With the planning, the conceptual, the ongoing updates to all your other marketing efforts.  Bottom line:  Don’t spend your hard-earned dollars on something tricky or cute that the public isn't going to take the time to figure out.  This, is Smart Branding.

Business Cards & Brochures

Simple and easy to print brochures, business cards, signage, and other print items – all make a difference so people get your information, the more likely a call-back or referral.

We’ll help guide you so you can take your logo/branding and business information and create what you need so customers have what they need:

  • Brochures
  • Business Cards
  • Handouts
  • Signage
  • Letterhead
  • Front-desk displays or other applicable signage

Or, our team can create what you need!

Customer Experience

Make your customers LOVE you.  Cause them TO LOVE being engaged with your business, products, or services.  Incorporating a few things in your business could make a huge difference in increasing word-of-mouth marketing, loyal followers, and community knowledge of your good works.

We’ll work with you and your team to incorporate what is needed to create the most positive experience possible for your customers so they keep coming back and sharing the good word about you and your business. 

Customer Service

Might sound cliché, but good customer service is the key to long lasting and satisfied customers.  Simple improvements can make a huge difference.

We’ll work with you and your staff to improve first impressions and much more… to help develop long-lasting relationships with customers.  We’ll ghost call your office and provide feedback and suggestions for improvement.  We’ll help develop scripts, and processes to make sure all customer contact is done quickly, professionally, and compassionately.

Digital Assets

Our experts will do a full review of your business as it is now online. Then we’ll help you develop a vision with a long term plan to take control of your business online, and optimize in the right places to allow for the growth and goals you have set.

Consisting of several meetings with you and/or staff, we’ll learn your goals for growth, set expectations, and get a feel for how you run your business and how things are organized. Then through online research, we’ll see what and where things are lacking to fully understand your “online footprint” to determine what needs the most attention first.  The plan we develop for you will be easy to implement, and will help you avoid costly mistakes should you try to DIY without the guidance of experts.

Digital Business Management

Keeping your business organized isn’t as easy as it used to be, especially in the digital age.  How much time have you wasted looking for files on your computer?  How many times have you had to sort through personal files mixed in with business files?  Back in the paper-days, it was easy to manage and organize.

We’ll work with you and your team to design the right file structures on your computers or shared server to ensure true organization of your files and data. Need to send your logo files to a print shop, or dig up a Word document from a year ago?  It should only take you seconds to complete once you have organized your files properly.  We'll help you accomplish this, and we won't use techy jargon in the process - we make this make sense!

Digital PR

When more people know about the good work you’re doing, the more they tell even more people.  That equals more customers!  If you’re working your tail off  – let the world know about it.  It pays off in spades over time – just wait and see.

Public Relations = “Good deeds well known.”  If you don’t let audiences (digitally or in person) know about you and your good works – how will they find out?  Let it ring!  We’ll help with Press Releases, connecting to your local community events and publications, and more…  all so you can shine and grow your business, one customer at a time.

Email Campaigns

You’ve all heard of Constant Contact and Mailchimp…  but how can they really help?  This is another important part of the puzzle, but only after all the vital basics are in place and you have time/staff to help implement a regular schedule of email posts to your list.  Want a GREAT example?  Sign up for Seth’s Blog here >> He provides excellent little tidbits of business building information in bite-sized easy to read emails.  Imagine if you did this with helpful tips that are valuable to people and that relate to your business/services/products?

When your business is ready for regular email blasts out to valued customers and prospects – we’re here to help you build your profile, design scheduled emails, and best practices to make sure you continue with proper etiquette in this vastly unknown area of marketing.

Google My Business (GMB)

Having a properly setup Google My Business Account can make a HUGE difference in your exposure to the public.  Make your business “stick out” on Google, Google Maps, and control and display business information on Google Search Results. integrate with your business YouTube Account (Google owns YouTube), and much more.  That can mean more new customers, and a better experience for the customers you already have.

If you don’t already have a Google My Business Account setup, we’ll work with you and your team to get it setup properly.  If you already have one, we’ll make sure everything is setup properly, and help build your account out in all the areas necessary to maximize your business exposure online, including but limited to:

  • Google My Business setup, or business claim
  • Website verification
  • Google Maps verification
  • Google Analytics and Webmaster tools setup, site verification
  • YouTube Channel setup
  • Direct Google Review link
Online Reviews

Getting online reviews can be one of the most critical aspects of your business, and how you outshine your competitors. There are multiple sites where customers can rate their experience, and Google takes all these into account when ranking your website over others.

Working with your team, we’ll help you develop an easy-to-follow process your customers can use to give you online reviews.  This includes helping you setup and/or improve your online review accounts (such as Yelp, Facebook, or industry-specific rating websites), and providing signage and even a webpage you can add to your website for people to easily give reviews. We’ll help make the process as easy as possible for your staff and customers to facilitate – which will result in you looking great all over the internet.

Search Visibility

Search Visibility is vital for your business to be easier for customers to find, and appropriately communicate your value.  Plus, regardless of all the "new trends" you hear coming out lately – the fundamental search visibility practices are just as important now as 10 years ago - yet often overlooked by most small businesses.

We’ll review your website to identify areas of improvement, then we’ll put together a comprehensive guide you can provide your webmaster so they can easily follow the steps needed to improve your Search Visibility to improve your online footprint. Whether you update your website or someone else does – the steps we provide will be easy to implement and teach you how to continue improving your fundamental search visibility on a long-term basis. In addition, we’ll educate you on the additional ways you can boost your Search Visibility so all search engines interconnect all your online accounts (website, facebook, linkedin, etc.).

Social Media

Sorta like having a website or your name in the yellow pages – it’s just something you have to be doing these days for your business.  Don’t believe the hype, social media isn’t going to suddenly generate a line out your door with customers, but there ARE some fundamentals that need to be in place to help your business, and online exposure.  For example, did you know that Google sees how many Facebook Reviews you have?  Social Media plays a part, we’ll help you get things in place.

We’ll help you setup your Business Profile on Facebook (and other necessary Social Media sites), or improve the accounts you already have properly.

  • Proper business data added/updated
  • Update profile with new photos that will serve you well
  • Setup “Reviews” tab, and provide direct link for reviews
  • Tips and tricks to keep it current and updated, even when you don't have the time

 

Website Management

Your job is to be an expert in your trade… not be an experienced Webmaster.  When your website has the vital basics in place, your site will improve engagement, customer experience, inbound phone calls, and ultimately capture new business.

After reviewing your website, we’ll provide an outline and list of changes/additions that need to be completed to make sure your website is set for success.  Plus, if you’ve been using Google Analytics, we’ll be able to make additional suggestions for improvement based on how visitors have been using your site, including but not limited to:

  • Proper Call-To-Action throughout website
  • Updated navigation
  • Improved content layout
  • Mobile-responsiveness test

And much much more

YouTube

First of all, Google owns YouTube.  Secondly, much of the internet visitors looking for things is viewing videos on YouTube more than on websites.  This means you can add more video content, SEO the heck out of it, and further strengthen your online footprint to rank higher and attract more new business.  Show off yourself, your staff, your services/products and allow viewers see why you're special.

We’ll help guide you in how to add videos, improve your YouTube Channel setup and graphics, verify your channel is linked properly to your website, and even help with default settings so your SEO is naturally setup for each new video you add.