DIY Smart Marketing for Small Business - Best marketing program for small business

More New Customers
More Money
Peace of Mind
More Confidence!

 One EASY month at a time, 

we'll help you build your business RIGHT!

Subscribe for the Best Small Business Marketing Solution

After providing marketing and business development services to hundreds of small business over the course of the last 20 years, it was found that MOST small businesses were always missing many of the core marketing and business features needed to get them to "the next level."

DIY Smart Marketing was developed in a way to help more small businesses succeed in building their business and marketing foundation AFFORDABLY.  Sure, we love big budget clients who can invest thousands of dollars every month - but that's just not realistic for most small businesses.

Sign up:

Month 1: We consult with you, learn about and assess your business and goals.

Month 2: You are provided a prioritized plan of attack - what we call your "Monthly Roadmap."   This outlines the specific projects, one project per month, in the right order to save you time and money while we accomplish the necessary tasks, in the proper sequence. Your Montlhy Roadmap will be the key to building a solid foundation for business growth.  We'll review and approve this with you before hitting our first project for you.

Month 3 and following months: Every month, we collaborate on one specific project to build and grow your clinic properly, measurably, and affordably.

More details:

  • Using GoToMeeting (conference call and screensharing), it doesn’t matter your location.  We’ll be able to meet according to your schedule, virtually, to collaborate and accomplish tasks quickly and according to how you prefer to run your business.
  • Not sure?  Don’t worry – there are no contracts, and every month we’ll provide a report of everything we’ve accomplished for you, so you’ll be able to track the value of our collaboration together.
  • Collaboration?  Yes.  For the monthly pricing offered, we’ll need your help or the help of your staff to accomplish some of the project tasks to help build your business.  That's the "DIY" part of it, but we'll really be working together - and we do as much as we possibly can without bothering you.

 

Marketing Research Assessment 

Month 1: Business Research & Review

Purpose: To minimize time, money, for the best effectiveness – we’re going to do a full review of your business as it is now. Then we’ll help you develop a vision with a long term plan. We’ll know what to attack first, and long-term, and what our goals and projects will consist of each month.

Description: Consisting of several meetings with you and/or staff, we’ll learn your goals for growth, set expectations, and get a feel for how you run your business and how things are organized. Then through online research, we’ll see what and where things are lacking to fully understand your “online footprint” to determine what needs the most attention first.

 


 

Strategic Marketing Roadmap 

Month 2: “Monthly Roadmap” attack plan provided and reviewed

Purpose: This “Monthly Roadmap” report provided will outline areas your business can improve, and in what order they should be accomplished to save you time and money wherever possible.

Description: Yours to keep, we’ll develop a detailed report of specific areas in your business, branding, and marketing that should be given attention and improvement to help build your business, and generate more New Patients over time. We’ll work with you and your team to help implement and take full advantage of the efforts we provide.

 


 


 

SEO New Ride Design best Marketing Solution Business development Colorado 

Website SEO

Purpose:
Search Engine Optimization is still vital to rank on search engines, and no matter what new trends you hear coming out lately – fundamental SEO is important yet often overlooked by most small businesses.  Get your SEO in place, and you’re likely to get more traffic, and better engagement by potential New Patients on your website.

Description
We’ll review your website to identify all the fundamental SEO areas that need improvement, then we’ll put together a comprehensive guide you can provide your webmaster so they can easily follow the steps needed to improve your SEO to improve your online footprint.  Whether you update your website or someone else does – the steps we provide will be easy to implement and teach you how to continue improving your fundamental SEO on a long-term basis.  In addition, we’ll provide “JSON Data” coding to add to the website so all search engines interconnect all your online accounts (website, facebook, linkedin, google+, etc).

 


 

Google New Ride Design best Marketing Solution Business development Colorado 

Proper Google My Business Account Setup

Purpose:
Did you know that most clinic owners don’t realize the difference between a regular google account and a Google My Business Account?  Having a properly setup Google My Business Account can make a HUGE difference in your exposure to the public.  Make your clinic “stick out” on Google Maps, control and display clinic information on Google Search Results, command your YouTube Account (Google owns YouTube), and much more.  That can mean more New Patients, and a better experience for the patients you already have. 

Description:
If you don’t already have a Google My Business Account setup, we’ll work with you and your team to get it setup properly.  If you already have one, we’ll make sure everything is setup properly, and help build your account out in all the areas necessary to maximize your business exposure online, including but limited to:

  • Google My Business setup, or business claim
  • Website verification to business account
  • Google Maps verification
  • Google Analytics and Webmaster tools setup, site verification
  • YouTube Channel setup

Direct Google Review link create

 


 

Online Ownership New Ride Design best Marketing Solution Business development Colorado 

Online Ownership / Office Organization

Purpose
Keeping your business organized isn’t as easy as it used to be, especially in the digital age.  How much time have you wasted looking for files on your computer?  How many times have you had to sort through personal files mixed in with business files?  Back in the paper-days, it was easy to manage and organize.  Save time and truly own your business data.

Description:
We’ll work with you and your team to design the right file structures on your computers or shared server to ensure true organization of your files and data. Need to send your logo files to a printer, or dig up a Word doc report you provided a patient?  It’ll only take you seconds to complete, knowing exactly where the files are. 

Not as easy as you might think, but we’ll gitter done…

 


 

Customized Print Signage New Ride Design best Marketing Solution Business development Colorado 

Customized Print Materials & Signage

Purpose: Simple, easy to print or order, brochures, signage, letterhead (Word format), and more – all with your logo and address and contact information. Hand it out, show it off, the more people get your information, the more likely a call-back or referral.

Description: We’ll take your current logo and practice information and create the following where applicable:
• Letterhead
• Brochures
• Business Cards
• Signage
• Front-desk displays

 


 

Social Media New Ride Design best Marketing Solution Business development Colorado 

Social Media

Purpose:
Sorta like having a website or your name in the yellow pages – it’s just something you have to be doing for your business.  Don’t believe the hype, social media isn’t going to suddenly generate a line out your door with New Patients, but there ARE some fundamentals that need to be in place to help your business, and online exposure.  For example, did you know that Google sees how many Facebook Reviews you have?  Social Media plays a part, we’ll help you get things in place.

Description:
We’ll help you setup your Business Profile on Facebook (and other necessary Social Media sites), or improve the accounts you already have properly.

  • Proper business data added/updated
  • Update profile with new photos, including clinic and staff photos
  • Setup “Reviews” tab, and provide direct link for reviews

Provide suggested update/post plan for clinic/staff to follow to stay up-to-date

 


 

Customer Service New Ride Design best Marketing Solution Business development Colorado 

Customer Service

Purpose:
Might sound cliché, but good customer service can be the key to long lasting, and compliant patients.  Simple improvements can make a huge difference, and keep your word-of-mouth New Patients coming in.

Description:
We’ll work with you and your staff to improve first impressions and much more… to help develop long-lasting relationships with patients.  We’ll ghost call your office and provide feedback and suggestions for improvement.  We’ll help develop scripts, and processes to make sure all customer/patient contact is done quickly, professionally, and compassionately.

 


 

Print New Ride Design best Marketing Solution Business development Colorado 

Print Media

Purpose:
Print media can mean great branding and exposure, but it needs to be done right.  Make sure to consult us before spending on print advertising – there are a lot of options out there, and many are antiquated.  We’ll make sure you spend right, and in the right place for the right reasons. 

Description:
If applicable, and a smart spend – we’ll help you develop the print materials, work as an agency for you and manage budget and pricing with print media distribution channels, and get your brand out there.  This is an area that typically applies well after all the other “fundamentals” are in place.  Print media and advertising is now more of a “branding” campaign than one that generates a trackable New Patient ROI.  We’ve got your back, ask us and we’ll let you know if this is the right move yet or not.

 


 

The Patient Experience New Ride Design best Marketing Solution Business development Colorado 

The "Patient" or Customer Experience

Purpose
Enable your patients or customers to LOVE you.  Cause them TO LOVE being in your business, talking with your staff, scheduling more appointments or buying more frequently.  Incorporating a few things in your business could make a huge difference in increasing word-of-mouth referrals, and community knowledge of your good works. 

Description:
We’ll work with you and your team to incorporate what is needed to   create the most positive experience possible for your customers so they keep coming back and sharing the good word about you and your business.  Here’s a sample of some things we’ve helped businesses with to get customers LOVING them:

  • Hydration is vital to good health, spend a few bucks on water bottles with your logo and information on them. Offer them to customers as they enter your business.  Simple touch, low cost, lasting impression.
  • “Ghost Customer” phone calls to your business to determine areas needed for improvement to best serve customers.
  • Train staff (anyone answering the phone!) on simple scripts and more importantly – offering COMPASSION and knowledge when talking with customers. Showing you care on the phone will help customers feel welcomed and comfortable about your business a lot faster than you think!
  • Remind Customers “I’m here for you if you have any questions.” They rarely take you up on it – but the gesture goes a long way.

Incorporate smiles with all staff.  Regardless of customer – everyone is greeted with a smile, and compassion. (Did you know: IKEA staff are fired if found 3x not smiling on showroom floor.)

 


 

Website Basics Experience New Ride Design best Marketing Solution Business development Colorado 

Website Basics

Purpose:
Your job is to be an excellent doctor… not be an experienced Webmaster.  Making sure your website has the vital basics in place, your site will improve engagement, customer experience, inbound phone calls, and ultimately add New Patients.

Description:
After reviewing your website, we’ll provide an outline and list of changes/additions that need to be completed to make sure your website is set for success.  Plus, if you’ve been using Google Analytics, we’ll be able to make additional suggestions for improvement based on how visitors have been using your site, including but not limited to:

  • Proper Call-To-Action throughout website
  • Updated navigation
  • Improved content layout
  • Mobile-responsiveness test

And much much more

 


 

Online Reviews New Ride Design best Marketing Solution Business development Colorado 

Online Reviews / Online Reputation

Purpose:
Once many other fundamentals are in place, getting online reviews can be a major player in winning New Patients over your competition.  There are multiple sites where patients can rate their experience, and Google takes all these into account when ranking your website over others.

Description: Working with your team, we’ll help you develop an easy-to-follow process your patients can use to give you online reviews.  This includes helping you setup and/or improve your online review accounts (such as Yelp, Facebook, Healthgrades.com, etc), and providing signage and even a webpage you can add to your website for people to easily give reviews.  It’ll still take you and your staff suggesting people give reviews, but we’ll help make the process as easy as possible for them – which will result in you looking great all over the internet.

 


 

Blog New Ride Design best Marketing Solution Business development Colorado 

Blogging

Purpose:
More content = more traffic and better SEO and more existing patient interaction and…. Well – you get the idea.  This is typically later in the game, but when all your vital areas of business are in place, we can focus on building out a Blog page to expand your SEO links, SEO content, and tips and tricks for your existing patients to continue getting great value from your site.

Description:
Regardless of whether you have a blog on your website already or not – we’ll build or spruce up so you’re including relevant content to existing patients, and sharing the right information you’ll want possible New Patients to see regarding your good works, and how you and your practice are making a difference in the world – one patient at a time.

Writing blogs is more than just sharing random thoughts.  We’ll guide you and your team so an easy to follow plan is in place so you can keep building and expanding your online footprint in the right way to serve patients, and attract new ones.

 


 

Email Marketing New Ride Design best Marketing Solution Business development Colorado 

Email Marketing

Purpose:
You’ve all heard of Constant Contact and Mailchimp…  but how can they really help?  This is another important part of the puzzle, but only after all the vital basics are in place and you have time/staff to help implement a regular schedule of email posts to your list.  Want a GREAT example?  Sign up for Seth’s Blog here >>  He provides excellent little tidbits of business building information in bite-sized easy to read emails.  Imagine if you did this with health tips and practice marketing that led New Patients in?

Description:
When your business is ready for regular email blasts out to valued customers and prospects – we’re here to help you build your profile, design scheduled emails, and best practices to make sure you continue with proper etiquette in this vastly unknown area of marketing.

 


 

Branding Marketing New Ride Design best Marketing Solution Business development Colorado 

Branding

Purpose:
Imagine everywhere you go, people know you, know your name, know your practice name, search online and can’t get away from you.  Proper branding!  Take over the local competition and enjoy easily recognized business (yours).

Description:
Recently, we saw a brick & mortar business in a high traffic shopping area.  Their sign out front said “VIP” and it stood for something…  but even from 10 feet from the sign we couldn’t read what the company name was for or about.  Let’s not be tricky and cute (or trite).  People, the masses, need to know exactly what you do, and who you are in BIG LETTERS FROM FAR AWAY without thinking about it.

Let’s face it, everyone in the U.S.A. is attention deficit disorder at this point.  Make your point.  Make it quickly.  Make it clear who we are and what we can do in less than one second. 

We’ll help.  With the planning, the conceptual, the ongoing updates to all your other marketing efforts.  Bottom line:  Don’t spend your hard-earned dollars on something that the public won’t take the time to figure out!

 


 

Video Marketing Marketing New Ride Design best Marketing Solution Business development Colorado 

Youtube and Video Marketing

Purpose:
First of all, Google owns YouTube.  Secondly, more and more of the internet audience is viewing videos more than a website’s text content.  This means you can add more video content, SEO the heck out of it, and further strengthen your online footprint to rank higher and draw more New Patients.  Show off yourself, your staff, your clinic and allow New Patients and existing patients see why your clinic is where they want to be cared  for.

Description:
We’ll help guide you in how to add videos, improve your YouTube Channel setup and graphics, verify your channel is linked properly to your website, and even help with default settings so your SEO is naturally setup for each new video you add.

 


 

Print Advertising Marketing New Ride Design best Marketing Solution Business development Colorado 

Print Advertising

Purpose:
Be seen throughout your community or even across the country with the right ads, at the right price, promoting you and your practice.  This is a big branding move that makes you the right choice for New Patients since your business already feels safe and familiar because they’ve seen you in so many different areas.

Description:
Be seen throughout your community or even across the country with the right ads, at the right price, promoting you and your practice.  This is a big branding move that makes you the right choice for New Patients since your business already feels safe and familiar because they’ve seen you in so many different areas.

 


 

TV Advertising Marketing New Ride Design best Marketing Solution Business development Colorado 

TV Advertising

Purpose:
Want to REALLY BE SEEN?  Get on TV!  If really ready for the big time, it doesn’t always take a big budget to get on local TV.  Soon enough you’ll be recognized by complete strangers in town and offering your services to more and more New Patients through this great advertising method.

Description:
We’ll work with you to make sure you’re getting the best price for maximum exposure on the right channels, and at the right time of day.  Plus we’ll help you script your commercial and work with creativity so you look great, share your unique value proposition, and get people recognizing your clinic and calling in for care.

 


 

Measuring Marketing Performance Marketing New Ride Design best Marketing Solution Business development Colorado 

Measuring Marketing Performance

Purpose: To minimize time, money, for the best effectiveness – we’re going to do a full review of your business as it is now. Then we’ll help you develop a vision with a long term plan. We’ll know what to attack first, and long-term, and what our goals and projects will consist of each month.


Description: Consisting of several meetings with you and/or staff, we’ll learn your goals for growth, set expectations, and get a feel for how you run your business and how things are organized. Then through online research, we’ll see what and where things are lacking to fully understand your “online footprint” to determine what needs the most attention first.

 


 

PR Marketing New Ride Design best Marketing Solution Business development Colorado 

Public Relations

Purpose:
When more people know about the good work you’re doing, the more they tell even more people.  That equals New Patients!  If you’re working your tail off helping people heal and improve their lives – let the world know about it.  It pays off in spades over time – just wait and see…


Description:
Public Relations = “Good deeds well known.”  If you don’t let your community know about you and your clinic – how will they find out?  Let it ring!  We’ll help with Press Releases, connecting to your local communty events and publications, and more…  all so you can shine and grow your business, one patient at a time.

 


 

More New Ride Design best Marketing Solution Business development Colorado 

And More

Business Development and Marketing trends are constantly changing.  There’s always more you can do to grow your business, but we figure you’re tired of reading now.  Sign up and make sure all the basics are in place.  By the time we get all the vitals in place – you’ll be ready for more fun marketing opportunities and business development options.

 


 

Next Step New Ride Design best Marketing Solution Business development Colorado 

What's Next


There are more areas we can help work with you and your team, but for now – know that DIY Smart Marketing will work with you to get your business and marketing fundamentals in place – and much much more.

 SIGN UP TODAY BY CLICKING HERE >>

 You’ll be glad you did!


SERVICES SNAPSHOT

MONTH 1
Consulting Calls, Business Setup, Research,
Review & Goals

MONTH 2
Monthly “Roadmap” Developed,
Reviewed & Approved

 


 

EACH FOLLOWING MONTH
Based on your customized
Monthly Roadmap

 

POTENTIAL MONTHLY PROJECTS

Measuring Marketing
Performance

Proper Google My Business
Account Setup & Maintenance

Consulting & Coaching

Customer Referrals

Website SEO

Online Profile Ownership
& Digital Office Organization

Customized Print Materials
& Signage

Social Media

Customer Service

Print Media

The Customer Experience

Website Basics

Online Reviews
& Reputation

Blogging

Email Marketing

Branding

YouTube & Video Marketing

Print Advertising

Public Relations

And more!

FREE 30-Minute Consultation Call

Make sure this is the right fit for your business.  Schedule a 30-minute call with one of our experts so we can make sure DIY Smart Marketing is the right fit for you. 

If what you need is not a match, we'll help get you pointed in the right direction.  If this IS the right fit, we'll help get you started and answer any of your questions.

CLICK HERE TO SCHEDULE >>

Subscriber area