Marketing, advertising, they’re the same thing, right?
They’re similar and a lot of people get them mixed up, but they are different. It can be confusing so I’ll do my best to alleviate any no comprende.
According to marketingprofs.com, Marketing is:
A simple concept by definition, if not execution, marketing is every way you touch a prospect or customer. That includes tools such as paid advertising, and it also includes dozens of smaller variables, everything from how your receptionist answers the phone, to how an order is fulfilled, to the positive or negative buzz about your product.
As you can see, advertising is a piece of marketing. It’s one way that you connect with your audience.
Marketing is your entire plan for connecting with your customers. Advertising is about creating advertisements to sell your products or service.